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Blended CAC Calculator

Acquisition cost across all channels.

Live calculator

Blended CAC Calculator

Type your numbers. The result updates instantly.

Paid media spend

Organic/content cost

Agency/tooling fees

New customers

Blended CAC

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Verdict:

How to use this calculator

Enter your numbers above — the result recomputes live.
Compare your value against the benchmark verdict shown below the result.
Cross-check with our industry benchmarks.
For deeper context, read the related articles and training modules.

Formula: (paidSpend+orgCost+agencyFees)/customers