Discontinued Operations

Business unit being divested/closed A working definition from the RGM marketing glossary.

Schematic — Discontinued Operations

Business unit being divested/closed

Where teams go wrong

Look at it this way.Four failure modes recur with Discontinued Operations. Name them and they are easy to design around.

One blanket rule. Applying Discontinued Operations the same way everywhere. Split it by audience, channel, and business model.
Bare numbers. Showing Discontinued Operations on its own. Context is what makes it readable.
Wrong target. Treating Discontinued Operations as the goal. The goal is the outcome it predicts.
Bad compares. Benchmarking Discontinued Operations with no adjustment. Account for the model differences first.

How is Discontinued Operations defined?

Business unit being divested/closed Settle what Discontinued Operations covers first; the strategy follows from there.

What makes Discontinued Operations worth knowing?

Discontinued Operations earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.

Where does Discontinued Operations get used?

Teams put Discontinued Operations to work on a spend split, a metric, or a head-to-head call. See the Calm walk-through above.

What is the most common mistake with Discontinued Operations?

Treating Discontinued Operations as one blanket rule and reporting it with no baseline. Both hide a soft assumption.

How is Discontinued Operations defined?: Business unit being divested/closed Settle what Discontinued Operations covers first; the strategy follows from there.
What makes Discontinued Operations worth knowing?: Discontinued Operations earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.
Where does Discontinued Operations get used?: Teams put Discontinued Operations to work on a spend split, a metric, or a head-to-head call. See the Calm walk-through above.