Epic Content Marketing

Epic Content Marketing defines the discipline its author had spent a decade naming: build a subscribed audience by publishing genuinely valuable content in one niche, consistently, before asking for anything. The machinery — the content tilt (an angle no one else owns), the six principles of epic content (fill a need, be consistent, be human, have a point of view, avoid sales-speak, be best of breed), the editorial mission statement, and subscribers as THE metric that matters.

The tilt — if your content disappeared, would anyone miss it?; John Deere's The Furrow (publishing since 1895) as the founding case; the six principles as a publishable quality bar; channel discipline — master one platform before adding another; and the mission-statement formula: core audience + what you deliver + their outcome.

It reads as the constitution under every successful B2B media program — and the indictment of most 'content strategies,' which fail its first test (filling a real need) on day one. Pair with Content Inc. for the entrepreneurial sequence and Handley for the sentence-level craft; together they're the field's complete syllabus.

Written as the synthesis of Pulizzi's decade evangelizing the term he'd used since 2001 at Penton — and of the case library accumulated through the Content Marketing Institute (founded 2011). McGraw-Hill published it September 2013; Fortune named it a must-read business book.

Etymology: source.

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