MarketingProfs
Where B2B marketers go to actually learn the job — professor-grade rigor, practitioner-grade usefulness.
- Founded
- ~2000, by Allen Weiss
- CCO
- Ann Handley
- Conference
- MarketingProfs B2B Forum
- Model
- Free content + PRO membership + training
Forms & parts of speech
What it is
MarketingProfs is the marketing-education company founded around 2000 by Allen Weiss — a marketing academic turned entrepreneur — on the premise the name encodes: professor-grade marketing knowledge delivered practically. The engine is training (courses, the PRO membership, corporate programs), daily articles, and the MarketingProfs B2B Forum, the field's defining B2B marketing conference. Ann Handley, its Chief Content Officer, made it her home base and its newsletter voice the industry's most imitated.
Why marketers rely on it
It occupies the B2B education niche the consumer-marketing press underserves — lead gen, sales alignment, long-cycle content, martech selection — with a teaching DNA rather than a news cycle. The Handley association compounds it: Everybody Writes' craft standards run through the publication, and the B2B Forum became the community's annual reunion.
How to use it well
Use the free layer for steady B2B fundamentals, point new B2B hires at its training paths (more structured than blog-hopping), and treat the B2B Forum as the networking spend with the highest practitioner density. The newsletter is worth studying as a FORM — personality-driven email that earns its open rates.
Synonyms & antonyms
Synonyms
Origin & history
Allen Weiss — a USC marketing professor with Stanford research roots — founded it around 2000 to bridge academic marketing knowledge and practice, the name a direct promise. Ann Handley joined early as Chief Content Officer (claiming the title before the industry had one), defining its voice for two decades.
Etymology: source.
Usage trends
Search interest for this term over the last five years:
Common questions
- What is MarketingProfs?
- A B2B marketing education company founded by Allen Weiss — training, articles, the PRO membership, and the B2B Forum conference.
- Who is its best-known voice?
- Ann Handley, its Chief Content Officer and author of Everybody Writes.
- What is the B2B Forum?
- MarketingProfs' annual conference — the B2B marketing community's defining practitioner event.
Related tools & calculators
- toolCAC calculator
- toolLTV-to-CAC ratio
Resources & people to follow
- referenceMarketingProfs.com — training + articles
- referenceB2B Forum — the conference
- bookEverybody Writes — Ann Handley
Curated, non-competitor resources verified per term.
Related training
- moduleContent marketing
Disciplines
Areas of marketing where marketingprofs is a core concern: