RGM® Glossary · Survey Feedback
Growth Glossary — Definition
SHT NET-PROMOTER-SNet Promoter Score (NPS) Survey
Survey asking 'How likely are you to recommend us on a 0-10 scale?' A working definition from the RGM marketing glossary.
Survey asking 'How likely are you to recommend us on a 0-10 scale?'
- Term
- Net Promoter Score (NPS) Survey
- Field
- Survey Feedback
- Category
- Marketing
Mistakes worth avoiding
Start here.The errors with Net Promoter Score (NPS) Survey are predictable: one blanket rule, no context, chasing the word, raw benchmarks. Each is avoidable.
- No segments. Treating Net Promoter Score (NPS) Survey as one number for all. Break it out before you trust it.
- Bare numbers. Showing Net Promoter Score (NPS) Survey on its own. Context is what makes it readable.
- Chasing the word. Optimizing Net Promoter Score (NPS) Survey for its own sake. Check it tracks a real outcome.
- Apples to oranges. Comparing Net Promoter Score (NPS) Survey across firms raw. Adjust for pricing and cycle before you read it.
Questions teams ask
How is Net Promoter Score (NPS) Survey defined?
Survey asking 'How likely are you to recommend us on a 0-10 scale?' In short, fix that meaning before any tactic is debated.
What makes Net Promoter Score (NPS) Survey worth knowing?
Net Promoter Score (NPS) Survey matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.
How is Net Promoter Score (NPS) Survey used in practice?
Teams put Net Promoter Score (NPS) Survey to work on a spend split, a metric, or a head-to-head call. See the Mailchimp walk-through above.
What goes wrong with Net Promoter Score (NPS) Survey most often?
Chasing Net Promoter Score (NPS) Survey as a goal and benchmarking it raw. Both bury the real trade-off underneath.
- How is Net Promoter Score (NPS) Survey defined?
- Survey asking 'How likely are you to recommend us on a 0-10 scale?' In short, fix that meaning before any tactic is debated.
- What makes Net Promoter Score (NPS) Survey worth knowing?
- Net Promoter Score (NPS) Survey matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.
- How is Net Promoter Score (NPS) Survey used in practice?
- Teams put Net Promoter Score (NPS) Survey to work on a spend split, a metric, or a head-to-head call. See the Mailchimp walk-through above.