Social Media Marketing Podcast
Every platform pivot since 2012, interviewed in real time — social marketing's longest paper trail.
- Host
- Michael Stelzner
- Launched
- 2012
- Parent
- Social Media Examiner
- Companion
- Social Media Marketing World conference
Forms & parts of speech
What it is
The Social Media Marketing Podcast is the weekly interview show Michael Stelzner launched in 2012 from Social Media Examiner, the publication he founded in 2009. Each episode pairs Stelzner with a specialist on one platform or craft — organic and paid social across Facebook, Instagram, LinkedIn, YouTube, TikTok, and whatever rises next — anchored by the industry survey SME publishes annually.
Why practitioners listen
Longevity is the asset: it has documented every major platform shift — algorithmic feeds, stories, short-form video, creator monetization — as practitioners experienced them, making the archive a uniquely continuous record of how social marketing evolves. The annual Industry Report supplies the data spine; the conference (Social Media Marketing World) supplies the guest bench.
How to get the most from it
Subscribe for the platform you're betting on and cherry-pick guests — the show's specialist-per-episode format makes it modular. Pair its tactical optimism with reach realism: organic social's decline is itself a trend the archive documents, so weigh episodes about owned channels (email, SEO) accordingly.
Synonyms & antonyms
Synonyms
Origin & history
Stelzner — who'd written Launch and built Social Media Examiner from a 2009 blog into the niche's biggest publication — added the podcast in 2012 as the publication's audio arm; it predates most of the platforms' own marketing playbooks.
Etymology: source.
Usage trends
Search interest for this term over the last five years:
Common questions
- What is the Social Media Marketing Podcast?
- Michael Stelzner's weekly interview show on social platform strategy, running since 2012 under Social Media Examiner.
- Who is Michael Stelzner?
- Founder of Social Media Examiner (2009) and the Social Media Marketing World conference.
- Why does its archive matter?
- It's the longest continuous practitioner record of social marketing's platform shifts, anchored by SME's annual industry survey.
Related tools & calculators
Resources & people to follow
- referenceSocialMediaExaminer.com — show + annual Industry Report
- referenceSocial Media Marketing World — the conference
- referenceApple/Spotify — the feed
Curated, non-competitor resources verified per term.
Related training
- moduleContent marketing
Disciplines
Areas of marketing where social media marketing podcast is a core concern: