The CMO Podcast
What the job looks like from the biggest chairs — asked by someone who sat in one.
- Host
- Jim Stengel
- Was
- Global Marketing Officer, P&G (2001-2008)
- Network
- Gallery Media Group
- Guests
- CMOs of major global brands
Forms & parts of speech
What it is
The CMO Podcast is Jim Stengel's long-running interview show with sitting chief marketing officers of the world's biggest brands. Stengel ran global marketing at Procter & Gamble — a multi-billion-dollar budget across hundreds of brands — so the conversations happen peer-to-peer: how CMOs structure teams, win board arguments, manage agencies, and survive the role with the industry's shortest C-suite tenure.
Why practitioners listen
It is the only consistent public record of how the marketing C-suite actually thinks — useful upward intelligence for anyone who reports into it or sells to it. The patterns across episodes (purpose talk, org redesigns, the measurement struggle) ARE the data: what a hundred CMOs say they worry about is the field's real agenda.
How to get the most from it
Listen anthropologically. Individual episodes can drift into brand-purpose comfort language — Stengel's own thesis from his book Grow — so triangulate with the effectiveness school (Ritson, Binet) that critiques it. For agency and B2B sellers, episodes featuring your prospect's industry are free discovery research.
Synonyms & antonyms
Synonyms
Origin & history
Stengel launched it with Gallery Media Group after his P&G years and his book Grow (2011) argued brand ideals drive growth — the podcast extended that thesis into a standing interview franchise with the chairs he used to occupy.
Etymology: source.
Usage trends
Search interest for this term over the last five years:
Common questions
- What is The CMO Podcast?
- Jim Stengel's interview show with chief marketing officers of major global brands, on leadership and the realities of the role.
- Who is Jim Stengel?
- P&G's Global Marketing Officer from 2001-2008, later an author (Grow) and advisor — he interviews CMOs as a former peer.
- Who should listen?
- Anyone reporting to, becoming, or selling to a CMO — it's the public record of how the marketing C-suite thinks.
Related tools & calculators
- toolCAC calculator
- toolLTV-to-CAC ratio
Resources & people to follow
- referenceGallery Media — the show page
- bookGrow — Jim Stengel
- referenceApple/Spotify — the feed
Curated, non-competitor resources verified per term.
Related training
Disciplines
Areas of marketing where the cmo podcast is a core concern: