Think with Google
The search engine showing its homework — first-party demand data, packaged for your strategy deck.
- Owner
- Launched
- 2011
- Known for
- Micro-moments (2015), insight reports
- Cost
- Free
Forms & parts of speech
What it is
Think with Google is Google's free marketing-insights publication — consumer-behavior research, category trend data, campaign case studies, and tools drawn from the company's unmatched view of search and YouTube demand. It is simultaneously a genuine data source and Google's most polished argument for buying more Google advertising.
Why marketers rely on it
Nobody else sees intent at Google's scale, so its search-pattern studies ('searches for X grew 80%') are primary evidence available nowhere else — and the micro-moments framework (2015) named the mobile-intent era for an entire industry. The case studies supply benchmark-style numbers for decks when first-party data is thin.
How to use it well
Read it like a vendor's research arm — the data is real, the editorial selection favors conclusions that expand ad budgets. Cite the search-trend numbers (they're unique), cross-check the strategic advice against independent sources, and mine the seasonal/category insight reports before planning cycles.
Synonyms & antonyms
Synonyms
Origin & history
Launched in 2011 as Google's hub for advertiser-facing insight (consolidating earlier 'Think Insights' efforts), it became the publishing arm of Google's marketing evangelism — coining 'micro-moments' in 2015, the framework that defined mobile-first intent marketing.
Etymology: source.
Usage trends
Search interest for this term over the last five years:
Common questions
- What is Think with Google?
- Google's free marketing-insights publication — consumer trend data, research, and case studies from its search and YouTube demand view.
- What are micro-moments?
- Think with Google's 2015 framework — intent-rich instants (I-want-to-know/go/do/buy) when mobile decisions happen.
- Should its research be trusted?
- The intent data is unique and real; the editorial framing favors ad spending — cite the numbers, audit the conclusions.
Related tools & calculators
Resources & people to follow
- referenceThinkWithGoogle.com
- referenceGoogle Trends — the companion tool
- referenceMicro-Moments — the original 2015 research
Curated, non-competitor resources verified per term.
Related training
- moduleMarketing analytics
Disciplines
Areas of marketing where think with google is a core concern: