Tiger Global

Crossover fund (PE/hedge fund/VC). A working definition from the RGM marketing glossary.

Schematic — Tiger Global

Crossover fund (PE/hedge fund/VC).

Term: Tiger Global
Field: Venture Capital
Category: Capital & Investing

Definition in plain terms

Hold that thought.Tiger Global is a capital concept your team should define once. A loose definition misaligns budgets and reporting.

Crossover fund (PE/hedge fund/VC).

Tiger Global sits in Capital & Investing; it is a capital concept. Define it once and the reporting holds together.

Where the mechanics matter

Worth a slow read.There is no single setting for Tiger Global. It bends to the audience, the channels, and the wider plan.

Tiger Global is not a switch you flip. It names a moving idea, and the way it plays out shifts with the setup. A lean team running one paid channel applies Tiger Global differently than a brand running ten. Use Tiger Global loosely and teams pull apart; pin it down and the math lines up.

Keep the order simple: define Tiger Global for your context, then decide how to act. Reverse it and the budget chases a number nobody agreed on. Here is the short version.

The decisions it touches

Hold that thought.Tiger Global earns attention at three moments: setting budget, choosing a metric, comparing options. Away from those, it waits.

Bring Tiger Global in when a live choice hangs on it. In capital & investing work, that usually means one of three moments. Away from a decision, Tiger Global is background, not a lever.

Setting budget. Tiger Global marks where added spend will work hardest.
Choosing a metric. Tiger Global shows whether the report will hold up.
Comparing options. Tiger Global corrects two options that look alike but are not.

Worked example

Start here.To make Tiger Global concrete, the case below uses a Bessemer-tracked SaaS firm and figures from public reporting plus RGM analysis.

Look at a Bessemer-tracked SaaS firm. In a rule-of-40 screen, Tiger Global drove the decision rather than sitting in a footnote. A baseline came first, then a single agreed meaning of Tiger Global, then the read: durable growth separated from cash-burn growth.

The numbers behind Tiger Global -- illustrative only, RGM analysis
Stage	What the team did	The reason
Baseline	Read the starting point before any change to Tiger Global.	Something concrete to compare to.
Define	Locked the scope of Tiger Global so it stayed stable.	A shared definition up front.
Act	A rule-of-40 screen — one variable.	Cause and effect, isolated.
Result	Durable growth separated from cash-burn growth	An outcome you can trust.

Treat the Tiger Global figures as illustrative, labeled RGM analysis. Reuse the sequence, not the digits.

Failure modes to watch

Here is the short version.Teams slip on Tiger Global in four familiar ways. Each makes a soft assumption look like a precise number.

No segments. Treating Tiger Global as one number for all. Break it out before you trust it.
Bare numbers. Showing Tiger Global on its own. Context is what makes it readable.
Vanity focus. Gaming Tiger Global instead of the result. Tie it to business value.
Raw benchmarks. Stacking Tiger Global against rivals blind. Normalize for margin, pricing, and sales cycle.

Frequently asked questions

What is Tiger Global?

Crossover fund (PE/hedge fund/VC). Settle what Tiger Global covers first; the strategy follows from there.

Why does Tiger Global matter?

Tiger Global shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.

How is Tiger Global used in practice?

Tiger Global informs a decision -- most often a budget, a metric choice, or a comparison. The a Bessemer-tracked SaaS firm example above shows the pattern.

What is the most common mistake with Tiger Global?

Treating Tiger Global as one blanket rule and reporting it with no baseline. Both hide a soft assumption.

What is Tiger Global?: Crossover fund (PE/hedge fund/VC). Settle what Tiger Global covers first; the strategy follows from there.
Why does Tiger Global matter?: Tiger Global shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.
How is Tiger Global used in practice?: Tiger Global informs a decision -- most often a budget, a metric choice, or a comparison. The a Bessemer-tracked SaaS firm example above shows the pattern.