Top Marketing Sources to Follow 2026 — Newsletters, Podcasts, Books, Twitter, LinkedIn, YouTube

The marketing sources worth your daily and weekly attention in 2026, by medium and category. Newsletters, podcasts, books, social media accounts, YouTube channels, conferences, communities, and the working archives that compound for serious operators. Curated for marketers, not for marketers-to-marketers.

The marketing industry produces more content than any practitioner can consume. The honest question isn't 'what should I read' but 'what's worth reading every day, every week, every month, and every year'. This is the curated set RGM uses internally — opinionated, partial, biased toward signal over noise.

Newsletters worth subscribing to (free)

  • Lenny's Newsletter — Lenny Rachitsky; product growth, hiring, leadership; the gold standard
  • Andrew Chen's newsletter — growth at Andreessen Horowitz; mobile, network effects, marketplaces
  • The Marketing Brew — Morning Brew property; daily news
  • The Hustle (HubSpot) — business and marketing news; daily
  • Marketing Examined — Alex Garcia; case study deep dives
  • Growth Tactics — Hila Qu; growth for B2B
  • Demand Curve — Justin Setzer; growth marketing tactics
  • Stratechery — Ben Thompson; tech and platform analysis
  • Platformer — Casey Newton; platform and social policy
  • The Generalist — Mario Gabriele; strategic deep dives
  • Not Boring — Packy McCormick; strategic essays
  • Of Boys and Men — Richard Reeves; nothing to do with marketing but worth your time
  • The Diff — Byrne Hobart; finance and strategy
  • Marketing Letter (RGM) — yes, ours; growth and performance marketing

Newsletters worth paying for

  • SaaStr — Jason Lemkin; SaaS metrics, hiring, board prep
  • Lenny's Premium — extended deep dives
  • Future of Marketing (Marketing Brew Premium)
  • The Information — tech business journalism
  • The Economist — global business and markets
  • HBR Insider — Harvard Business Review premium
  • Stratechery Daily — Ben Thompson premium

Podcasts

  • Acquired — Ben Gilbert + David Rosenthal; company history deep dives
  • Invest Like the Best — Patrick O'Shaughnessy; investing + business
  • How I Built This — Guy Raz; founder stories
  • Lenny's Podcast — Lenny Rachitsky; product growth interviews
  • Marketing School — Neil Patel + Eric Siu; daily marketing tactics
  • The DTC Podcast — DTC marketing deep dives
  • Limited Supply — Nik Sharma + Moiz Ali; DTC operating
  • Operators Podcast — Jason Wong + Sean Frank + Jordan Gal; DTC operating
  • SaaStr Podcast — Jason Lemkin
  • The All-In Podcast — tech, politics, markets (controversial but informative)
  • The Tim Ferriss Show — long-form interviews with high performers
  • Decoder (Verge) — Nilay Patel; tech business interviews
  • 20VC — Harry Stebbings; VC and founder interviews

Books (working canon)

  • Hooked — Nir Eyal; habit-forming products
  • Crossing the Chasm — Geoffrey Moore; tech adoption curve
  • Positioning — Al Ries + Jack Trout; brand positioning fundamentals
  • Obviously Awesome — April Dunford; positioning specifically
  • The Mom Test — Rob Fitzpatrick; customer interview methodology
  • Influence — Robert Cialdini; persuasion principles
  • Pre-Suasion — Robert Cialdini; setup before persuasion
  • Thinking, Fast and Slow — Daniel Kahneman; decision-making science
  • How Brands Grow — Byron Sharp; empirical brand-building
  • Building a StoryBrand — Donald Miller; positioning customer as hero
  • Traction — Gabriel Weinberg + Justin Mares; 19 channels framework
  • The Lean Startup — Eric Ries; build-measure-learn
  • Predictable Revenue — Aaron Ross; B2B outbound sales process
  • From Impossible to Inevitable — Aaron Ross + Jason Lemkin; SaaS growth
  • This Is Marketing — Seth Godin; modern marketing fundamentals
  • The 1-Page Marketing Plan — Allan Dib; SMB-focused operating plan

RGM Experts Say

The compounding pattern: read one book a quarter (not one per month — depth beats velocity), subscribe to 3–5 newsletters and unsubscribe ruthlessly when they stop teaching, listen to 2–3 podcasts on commute/workout time, and follow 20–30 accounts on LinkedIn or Twitter. Information overload is the enemy of operating. Curate brutally.

Twitter / X accounts (marketing-focused)

  • @hnshah — Hiten Shah; product marketing, MAU/DAU thinking
  • @jasonlk — Jason Lemkin; SaaStr commentary
  • @nikitabier — consumer social product growth
  • @dharmesh — Dharmesh Shah, HubSpot co-founder
  • @elliotgillerson — DTC creative
  • @niksharma — DTC growth tactics
  • @moizali — Moiz Ali; DTC operating
  • @cwodtke — Christina Wodtke; OKRs and product design
  • @gokulrajaram — payments, marketplaces, B2B

LinkedIn accounts

  • April Dunford — positioning
  • Justin Welsh — solopreneur marketing
  • Sam Kuehnle — B2B marketing
  • Chris Walker (Refine Labs) — B2B demand gen
  • Adam Robinson — B2B and creator commentary
  • Maja Voje — go-to-market for B2B
  • Anthony Pierri — homepage messaging
  • Peep Laja — CRO and positioning

YouTube channels

  • Y Combinator — startup tactical content
  • Marketing Examples / Harry Dry — copywriting and creative
  • HubSpot Academy — free marketing education
  • Neil Patel — SEO and content marketing
  • Ahrefs — SEO tactics from product team
  • Brian Dean / Backlinko — SEO depth

Conferences

  • MozCon — SEO
  • HubSpot INBOUND — inbound marketing
  • SaaStr Annual — SaaS marketing and ops
  • Marketing Brew Summit — DTC and growth
  • Cannes Lions — creative
  • Advertising Week — broader industry
  • SXSW — emerging tech and culture
  • Web Summit — global tech
  • Adweek Summits — vertical-specific
  • Programmatic IO — ad tech
  • Shoptalk — retail and ecommerce

Industry trade publications

  • Marketing Brew / Morning Brew — daily news
  • Adweek — agency / brand news
  • Ad Age — agency / brand news
  • Digiday — programmatic and digital
  • Marketing Dive — industry news
  • MarTech Today — marketing tech
  • CMS Wire — content management and personalization
  • MediaPost — broader ad industry
  • The Drum — UK-focused but global coverage
  • Campaign US / UK — creative-led
  • Search Engine Land / Search Engine Journal — SEO specifically
  • Search Engine Roundtable — SEO daily algorithm changes

Related guides

Sources

  1. [1]Curated by RGM editorial team based on industry consumption and recommendation patterns