BOOK REVIEW · SEO
How to Get to the Top of Google
In short: Cameron-Kitchen and his Exposure Ninja team wrote the approachable, frequently-updated SEO starter a UK small-business owner actually finishes. It is light on theory and heavy on “do this next,” which is the right call for its audience.
What it covers.
Written by the founder of agency Exposure Ninja, the book distills client work into a plain, current, action-first walkthrough.
- How Google ranking works, simply
- Keyword research for small businesses
- On-page and content basics
- Local SEO and Google Business Profile
- Link building without the jargon
- A practical next-steps plan
Who it’s for.
Beginners and small-business owners, especially in the UK, who want a current and friendly first book. Experts will find it light. It is also a useful confidence-builder for a marketer who has to brief or manage an SEO agency and wants to ask sharper questions.
Evergreen
- Plain-English approach
- Small-business framing
- Action-first structure
Read with a 2026 eye
- Tactics shift between editions
- Buy the latest version
Key ideas worth stealing.
Framing SEO as a sequence of small-business decisions (not abstract theory) makes it stick for owners.
Frequent updates keep it closer to current Google reality than most static beginner books.
How it reads.
Conversational, encouraging, and brisk — designed to be finished and acted on.
The RGM verdict.
One of the better friendly starters, kept current by frequent updates. It will not deepen an expert, but it gets a beginner moving with confidence. Pair with RGM’s local SEO guide. Because Exposure Ninja updates it so often, it dodges the staleness that kills most beginner SEO titles within a year.
A strong gift for a small-business owner who keeps saying they “should do SEO.”
Asked & answered.
Is How to Get to the Top of Google good for beginners?
Yes — it is one of the friendliest, most current beginner SEO books, written for small-business owners by the Exposure Ninja team.
Who wrote How to Get to the Top of Google?
Tim Cameron-Kitchen, founder of the UK agency Exposure Ninja, with his team. It is updated regularly.
Is it too basic for professionals?
For experienced SEOs, yes. Its value is getting beginners and owners moving, not deepening specialists.