What is Ad Results Media?

A leading audio and podcast advertising agency known for podcast performance benchmarks and host-read sponsorship pricing data.

How should I use its podcast benchmarks?

To set realistic pricing and response expectations, while planning extra measurement like promo codes, since audio attribution is harder than digital.

Growth Marketing Glossary

Ad Results Media

proper noun

The audio specialist whose data put numbers behind the host-read podcast ad.

Source mark — Ad Results Media

Type: audio / podcast ad agency
Focus: podcast and audio advertising
Known for: podcast performance and pricing data
Primary site: adresultsmedia.com

Forms & parts of speech

Ad Results Media · proper noun (a source)

A named publisher of marketing benchmark data.

"Ad Results Media is a reference point for podcast CPM and performance norms."

What it is

Ad Results Media is one of the larger audio-focused advertising agencies in the United States, specialising in podcast, streaming-audio, and radio campaigns. Its scale in the audio channel gives it a broad view of how podcast advertising performs and prices.

What it measures

Its benchmark contribution is audio-specific data — podcast CPM and pricing, host-read versus produced ad performance, and response patterns — for a channel where standardised measurement has historically been scarce.

Cadence and how to use it

Ad Results Media shares audio and podcast benchmarks through its research and content on an ongoing basis. Use its data to set realistic expectations for podcast pricing and response, noting that audio attribution remains harder than digital display.

RGM references Ad Results Media's audio data as a podcast-channel input in its benchmarks compendium.

Worked example. A brand planning its first podcast campaign uses Ad Results Media's CPM and response references to budget host-read sponsorships and set measurement expectations.

Knowing audio attribution is harder than click-based channels, the brand builds in promo codes and post-purchase surveys from the start — turning a channel with weak native tracking into one it can actually evaluate, guided by realistic benchmarks.

Failure modes to watch. Expecting digital-grade attribution from audio; treating host-read and produced-ad performance as interchangeable; and applying one show's response rate to an entire podcast portfolio.

Usage trends

Search interest for this term over the last five years:

View interest-over-time on Google Trends →

Common questions

What is Ad Results Media?: A leading audio and podcast advertising agency known for podcast performance benchmarks and host-read sponsorship pricing data.
What does Ad Results Media measure?: Audio-specific metrics — podcast CPM and pricing, host-read versus produced ad performance, and response patterns — in a channel with historically scarce standardised data.
How should I use its podcast benchmarks?: To set realistic pricing and response expectations, while planning extra measurement like promo codes, since audio attribution is harder than digital.

Related tools & calculators

toolRGM benchmarks compendium

Resources & people to follow

referenceAd Results Media — audio advertising resources
referenceRGM benchmarks compendium — podcast ranges

Curated, non-competitor resources verified per term.

Sources

referenceAd Results Media — primary site
referenceCited by the RGM benchmarks compendium
trendsGoogle Trends — "podcast advertising"