A subscription-analytics platform known for its SaaS and subscription growth benchmarks on retention, churn, and revenue movements.

What does ChartMogul measure?

Subscription metrics — MRR, churn and retention, expansion, and growth — reported across SaaS companies by size and stage.

How should I use ChartMogul's benchmarks?

To compare a subscription business against peers at its scale, checking metric definitions since recurring-revenue calculations differ.

Growth Marketing Glossary

ChartMogul

proper noun

The subscription-analytics tool whose aggregate data became a public SaaS growth benchmark.

Source mark — ChartMogul

Type: subscription analytics
Measures: MRR, churn, retention, growth
Known for: SaaS growth benchmarks
Primary site: chartmogul.com

Forms & parts of speech

ChartMogul · proper noun (a source)

A named publisher of marketing benchmark data.

"ChartMogul publishes SaaS growth and retention benchmarks from aggregated data."

What it is

ChartMogul is a subscription-analytics platform that helps SaaS and subscription businesses measure recurring revenue. Because many companies track their metrics on it, its anonymised aggregate data supports public SaaS growth benchmarks.

What it measures

It measures subscription metrics — monthly recurring revenue, churn and retention, expansion, and growth rates — and reports how they distribute across SaaS companies by size and growth stage.

Cadence and how to use it

ChartMogul publishes SaaS growth benchmark analyses periodically. Use its retention and growth distributions to judge a subscription business against peers, noting the metric definitions, since recurring-revenue calculations vary.

RGM cites ChartMogul among its subscription-metric inputs in the benchmarks compendium.

Worked example. A subscription startup worried about churn checks ChartMogul's retention benchmarks for companies at its revenue scale and finds its net retention sits mid-pack, not failing.

That redirects effort from panic toward targeted expansion-revenue work, with a peer-grounded sense of what good looks like at its stage — context the company's own dashboard could not give.

Failure modes to watch. Comparing recurring-revenue metrics computed under different definitions; ignoring growth-stage when reading retention; and treating aggregate platform data as a perfect representative sample.

Usage trends

Search interest for this term over the last five years:

View interest-over-time on Google Trends →

Common questions

What is ChartMogul?: A subscription-analytics platform known for its SaaS and subscription growth benchmarks on retention, churn, and revenue movements.
What does ChartMogul measure?: Subscription metrics — MRR, churn and retention, expansion, and growth — reported across SaaS companies by size and stage.
How should I use ChartMogul's benchmarks?: To compare a subscription business against peers at its scale, checking metric definitions since recurring-revenue calculations differ.

Related tools & calculators

toolRGM benchmarks compendium

Resources & people to follow

referenceChartMogul — SaaS growth benchmarks
referenceRGM benchmarks compendium — subscription ranges

Curated, non-competitor resources verified per term.

Sources

referenceChartMogul — primary site
referenceCited by the RGM benchmarks compendium
trendsGoogle Trends — "chartmogul"