Constitutional AI

Anthropic's alignment approach using principles. A working definition from the RGM marketing glossary.

Schematic — Constitutional AI

Anthropic's alignment approach using principles.

Common mistakes

Here is the short version.Four failure modes recur with Constitutional AI. Name them and they are easy to design around.

One blanket rule. Applying Constitutional AI the same way everywhere. Split it by audience, channel, and business model.
No anchor. Quoting Constitutional AI without a starting point. Always pair it with a baseline.
Wrong target. Treating Constitutional AI as the goal. The goal is the outcome it predicts.
Bad compares. Benchmarking Constitutional AI with no adjustment. Account for the model differences first.

How is Constitutional AI defined?

Anthropic's alignment approach using principles. Settle what Constitutional AI covers first; the strategy follows from there.

Why does Constitutional AI matter?

Constitutional AI shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.

How do teams use Constitutional AI?

Teams put Constitutional AI to work on a spend split, a metric, or a head-to-head call. See the Netflix walk-through above.

What goes wrong with Constitutional AI most often?

Treating Constitutional AI as one blanket rule and reporting it with no baseline. Both hide a soft assumption.

How is Constitutional AI defined?: Anthropic's alignment approach using principles. Settle what Constitutional AI covers first; the strategy follows from there.
Why does Constitutional AI matter?: Constitutional AI shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.
How do teams use Constitutional AI?: Teams put Constitutional AI to work on a spend split, a metric, or a head-to-head call. See the Netflix walk-through above.