Crawl Rate

Frequency at which search bot visits A working definition from the RGM marketing glossary.

Schematic — Crawl Rate

Frequency at which search bot visits

Where teams go wrong

Hold that thought.The errors with Crawl Rate are predictable: one blanket rule, no context, chasing the word, raw benchmarks. Each is avoidable.

One-size thinking. Using Crawl Rate flat across every segment. The right cut differs by channel and margin.
Bare numbers. Showing Crawl Rate on its own. Context is what makes it readable.
Chasing the word. Optimizing Crawl Rate for its own sake. Check it tracks a real outcome.
Bad compares. Benchmarking Crawl Rate with no adjustment. Account for the model differences first.

What is Crawl Rate?

Frequency at which search bot visits Agree the scope of Crawl Rate before the planning starts.

Why does Crawl Rate matter?

Crawl Rate matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.

How is Crawl Rate used in practice?

Crawl Rate informs a decision -- most often a budget, a metric choice, or a comparison. The Wirecutter example above shows the pattern.

Where do teams slip up on Crawl Rate?

Using Crawl Rate flat across every segment and showing it without context. Both make a guess look exact.

What is Crawl Rate?: Frequency at which search bot visits Agree the scope of Crawl Rate before the planning starts.
Why does Crawl Rate matter?: Crawl Rate matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.
How is Crawl Rate used in practice?: Crawl Rate informs a decision -- most often a budget, a metric choice, or a comparison. The Wirecutter example above shows the pattern.