Cryptocurrency

Digital currency on blockchain A working definition from the RGM marketing glossary.

Schematic — Cryptocurrency

Digital currency on blockchain

Mistakes worth avoiding

Pick one definition.Four failure modes recur with Cryptocurrency. Name them and they are easy to design around.

One blanket rule. Applying Cryptocurrency the same way everywhere. Split it by audience, channel, and business model.
No context. Reporting Cryptocurrency with no baseline. A bare number cannot be judged.
Vanity focus. Gaming Cryptocurrency instead of the result. Tie it to business value.
Apples to oranges. Comparing Cryptocurrency across firms raw. Adjust for pricing and cycle before you read it.

How is Cryptocurrency defined?

Digital currency on blockchain Settle what Cryptocurrency covers first; the strategy follows from there.

What makes Cryptocurrency worth knowing?

Cryptocurrency shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.

How is Cryptocurrency used in practice?

Teams put Cryptocurrency to work on a spend split, a metric, or a head-to-head call. See the Mailchimp walk-through above.

What is the most common mistake with Cryptocurrency?

Treating Cryptocurrency as one blanket rule and reporting it with no baseline. Both hide a soft assumption.

Where can I learn more about Cryptocurrency?

The related terms below are a good next step; from there, see performance marketing fundamentals, plus audience arbitrage.

How is Cryptocurrency defined?: Digital currency on blockchain Settle what Cryptocurrency covers first; the strategy follows from there.
What makes Cryptocurrency worth knowing?: Cryptocurrency shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.
How is Cryptocurrency used in practice?: Teams put Cryptocurrency to work on a spend split, a metric, or a head-to-head call. See the Mailchimp walk-through above.