What is First Page Sage?

An SEO and thought-leadership agency known for publishing conversion-rate-by-industry and organic click-through-rate benchmark studies.

How reliable are its benchmarks?

They are useful directional references, but agency-sourced rather than universal — read the methodology and compare against your own data.

Growth Marketing Glossary

First Page Sage

proper noun

The agency whose conversion-rate-by-channel tables get pasted into half the marketing decks online.

Source mark — First Page Sage

Type: SEO & content agency
Known for: conversion rate and CTR benchmarks
Measures: conversion by channel, organic CTR
Primary site: firstpagesage.com

Forms & parts of speech

First Page Sage · proper noun (a source)

A named publisher of marketing benchmark data.

"First Page Sage publishes conversion-rate-by-industry tables widely cited online."

What it is

First Page Sage is an SEO and thought-leadership agency that publishes frequently updated benchmark studies. Its conversion-rate and organic click-through-rate tables circulate widely across marketing content.

What it measures

Its benchmark contribution is conversion and search data — conversion rates by channel and industry, organic CTR by search position, and related lead-generation figures — compiled from its client work and analysis.

Cadence and how to use it

First Page Sage updates its benchmark studies regularly. Use its conversion-by-channel and organic-CTR figures as directional references, reading the methodology, since the samples are agency-sourced rather than universal panels.

RGM cites First Page Sage among several conversion and CTR inputs in its benchmarks compendium.

Worked example. A marketer benchmarking lead-to-customer conversion by channel uses First Page Sage's tables to check whether SEO leads convert better than paid for similar businesses.

The figures suggest organic leads often convert higher, which prompts a deeper look at the brand's own channel data rather than a copy-paste conclusion — the benchmark raised the question, the brand's data answered it.

Failure modes to watch. Treating agency-sourced benchmarks as universal panels; copying conversion figures across very different business models; and using a single source's CTR curve as if SERPs were static.

Usage trends

Search interest for this term over the last five years:

View interest-over-time on Google Trends →

Common questions

What is First Page Sage?: An SEO and thought-leadership agency known for publishing conversion-rate-by-industry and organic click-through-rate benchmark studies.
What does First Page Sage measure?: Conversion rates by channel and industry, organic CTR by search position, and related lead-generation figures from its client work and analysis.
How reliable are its benchmarks?: They are useful directional references, but agency-sourced rather than universal — read the methodology and compare against your own data.

Related tools & calculators

toolRGM benchmarks compendium

Resources & people to follow

referenceFirst Page Sage — conversion rate benchmarks
referenceRGM benchmarks compendium — conversion ranges

Curated, non-competitor resources verified per term.

Sources

referenceFirst Page Sage — primary site
referenceCited by the RGM benchmarks compendium
trendsGoogle Trends — "first page sage"