Footer Links

Links in site footer A working definition from the RGM marketing glossary.

Schematic — Footer Links

Links in site footer

Pitfalls in practice

Worth a slow read.Four failure modes recur with Footer Links. Name them and they are easy to design around.

One-size thinking. Using Footer Links flat across every segment. The right cut differs by channel and margin.
No context. Reporting Footer Links with no baseline. A bare number cannot be judged.
Vanity focus. Gaming Footer Links instead of the result. Tie it to business value.
Apples to oranges. Comparing Footer Links across firms raw. Adjust for pricing and cycle before you read it.

How is Footer Links defined?

Links in site footer Settle what Footer Links covers first; the strategy follows from there.

Why does Footer Links matter?

Footer Links shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.

How do teams use Footer Links?

Footer Links informs a decision -- most often a budget, a metric choice, or a comparison. The Canva example above shows the pattern.

What goes wrong with Footer Links most often?

Treating Footer Links as one blanket rule and reporting it with no baseline. Both hide a soft assumption.

How is Footer Links defined?: Links in site footer Settle what Footer Links covers first; the strategy follows from there.
Why does Footer Links matter?: Footer Links shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.
How do teams use Footer Links?: Footer Links informs a decision -- most often a budget, a metric choice, or a comparison. The Canva example above shows the pattern.