What is Influencer Marketing Hub?

A media and research site known for its annual Influencer Marketing Benchmark Report on creator-economy spend, rates, and return.

What does its benchmark report measure?

Creator-economy data — market size and spend growth, platform mix, creator rates, and reported ROI — from large annual surveys of marketers.

How should I use its benchmarks?

To frame influencer strategy with market-size and rate context, treating self-reported ROI cautiously and validating with your own tests.

Growth Marketing Glossary

Influencer Marketing Hub

proper noun

The site whose annual creator-economy report half the influencer pitch decks cite.

Source mark — Influencer Marketing Hub

Type: media / research site
Known for: annual Influencer Marketing Benchmark Report
Measures: creator spend, rates, ROI
Primary site: influencermarketinghub.com

Forms & parts of speech

Influencer Marketing Hub · proper noun (a source)

A named publisher of marketing benchmark data.

"Influencer Marketing Hub's annual report sizes the creator-economy market."

What it is

Influencer Marketing Hub is a media, education, and research site covering the creator economy. Its best-known output is the annual Influencer Marketing Benchmark Report, a widely cited survey of the influencer-marketing market.

What it measures

Its benchmark contribution is creator-economy data — market size and spend growth, platform mix, typical creator rates, and reported return on influencer marketing — gathered through large annual surveys of marketers and agencies.

Cadence and how to use it

Influencer Marketing Hub publishes its flagship benchmark report annually, with ongoing articles between editions. Use its market-size and spend figures to frame influencer strategy, treating survey-reported ROI cautiously given self-reporting.

RGM cites Influencer Marketing Hub among its creator-economy inputs in the benchmarks compendium.

Worked example. A brand building its first influencer budget uses Influencer Marketing Hub's benchmark report to gauge market growth and typical creator rates by platform. It treats the report's self-reported ROI figures as directional rather than promises, and pairs them with its own allowlisting tests.

The benchmark frames the opportunity; the brand's own measurement will set the real expectations.

Failure modes to watch. Taking survey-reported ROI as guaranteed returns; applying broad market averages to a specific niche or platform; and comparing report editions without noting how survey samples shift year to year.

Usage trends

Search interest for this term over the last five years:

View interest-over-time on Google Trends →

Common questions

What is Influencer Marketing Hub?: A media and research site known for its annual Influencer Marketing Benchmark Report on creator-economy spend, rates, and return.
What does its benchmark report measure?: Creator-economy data — market size and spend growth, platform mix, creator rates, and reported ROI — from large annual surveys of marketers.
How should I use its benchmarks?: To frame influencer strategy with market-size and rate context, treating self-reported ROI cautiously and validating with your own tests.

Related tools & calculators

toolRGM benchmarks compendium

Resources & people to follow

referenceInfluencer Marketing Hub — benchmark report
referenceRGM benchmarks compendium — influencer ranges

Curated, non-competitor resources verified per term.

Sources

referenceInfluencer Marketing Hub — primary site
referenceCited by the RGM benchmarks compendium
trendsGoogle Trends — "influencer marketing"