What is IRP Commerce?

An ecommerce platform that publishes monthly Ecommerce Market Data on conversion rates, average order value, and traffic costs by retail sector.

What does IRP Commerce measure?

Ecommerce performance by sector — conversion rate, average order value, and traffic cost — updated monthly from real merchant activity.

How should I use IRP Commerce data?

As a current directional reference for online-retail performance by sector, noting the platform's geographic skew and seasonality.

Growth Marketing Glossary

IRP Commerce

proper noun

The ecommerce platform that turned its merchant data into a monthly market index for online retail.

Source mark — IRP Commerce

Type: ecommerce platform
Known for: monthly Ecommerce Market Data
Measures: conversion, AOV, traffic cost by sector
Primary site: irpcommerce.com

Forms & parts of speech

IRP Commerce · proper noun (a source)

A named publisher of marketing benchmark data.

"IRP Commerce publishes monthly ecommerce conversion and AOV data by sector."

What it is

IRP Commerce is an ecommerce platform, with strong roots in the United Kingdom and Ireland, that publishes a monthly Ecommerce Market Data resource. The data is drawn from real merchant activity on its platform.

What it measures

Its benchmark contribution is ecommerce market data — conversion rates, average order value, and traffic costs by retail sector — updated monthly, giving an unusually current read on online-retail performance.

Cadence and how to use it

IRP Commerce updates its Ecommerce Market Data every month. Use its sector conversion and AOV figures as a current directional reference for online retail, noting the platform's geographic skew. RGM cites IRP Commerce's monthly data among its ecommerce inputs in the benchmarks compendium.

Worked example. An online retailer assessing a dip in conversion checks IRP Commerce's latest monthly sector data and sees conversion fell market-wide that month, not just in its store.

The monthly cadence makes the comparison genuinely current rather than a year-old average, reframing the dip as a seasonal market move and saving the team from a needless site overhaul.

Failure modes to watch. Ignoring the platform's geographic skew when applying figures globally; comparing months without accounting for seasonality; and treating sector buckets as exact matches for a specific niche.

Usage trends

Search interest for this term over the last five years:

View interest-over-time on Google Trends →

Common questions

What is IRP Commerce?: An ecommerce platform that publishes monthly Ecommerce Market Data on conversion rates, average order value, and traffic costs by retail sector.
What does IRP Commerce measure?: Ecommerce performance by sector — conversion rate, average order value, and traffic cost — updated monthly from real merchant activity.
How should I use IRP Commerce data?: As a current directional reference for online-retail performance by sector, noting the platform's geographic skew and seasonality.

Related tools & calculators

toolRGM benchmarks compendium

Resources & people to follow

referenceIRP Commerce — Ecommerce Market Data
referenceRGM benchmarks compendium — ecommerce ranges

Curated, non-competitor resources verified per term.

Sources

referenceIRP Commerce — primary site
referenceCited by the RGM benchmarks compendium
trendsGoogle Trends — "ecommerce conversion rate"