Location Pages

Pages targeting specific locations A working definition from the RGM marketing glossary.

Schematic — Location Pages

Pages targeting specific locations

Mistakes worth avoiding

Worth a slow read.The errors with Location Pages are predictable: one blanket rule, no context, chasing the word, raw benchmarks. Each is avoidable.

No segments. Treating Location Pages as one number for all. Break it out before you trust it.
Bare numbers. Showing Location Pages on its own. Context is what makes it readable.
Chasing the word. Optimizing Location Pages for its own sake. Check it tracks a real outcome.
Apples to oranges. Comparing Location Pages across firms raw. Adjust for pricing and cycle before you read it.

What does Location Pages mean?

Pages targeting specific locations Settle what Location Pages covers first; the strategy follows from there.

What makes Location Pages worth knowing?

Location Pages earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.

How is Location Pages used in practice?

Location Pages informs a decision -- most often a budget, a metric choice, or a comparison. The Wirecutter example above shows the pattern.

Where do teams slip up on Location Pages?

Using Location Pages flat across every segment and showing it without context. Both make a guess look exact.

What does Location Pages mean?: Pages targeting specific locations Settle what Location Pages covers first; the strategy follows from there.
What makes Location Pages worth knowing?: Location Pages earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.
How is Location Pages used in practice?: Location Pages informs a decision -- most often a budget, a metric choice, or a comparison. The Wirecutter example above shows the pattern.