Lock-Up Period

Post-IPO period when insiders can't sell. A working definition from the RGM marketing glossary.

Schematic — Lock-Up Period

Post-IPO period when insiders can't sell.

Mistakes worth avoiding

Read that twice.Four failure modes recur with Lock-Up Period. Name them and they are easy to design around.

One blanket rule. Applying Lock-Up Period the same way everywhere. Split it by audience, channel, and business model.
Bare numbers. Showing Lock-Up Period on its own. Context is what makes it readable.
Vanity focus. Gaming Lock-Up Period instead of the result. Tie it to business value.
Apples to oranges. Comparing Lock-Up Period across firms raw. Adjust for pricing and cycle before you read it.

What does Lock-Up Period mean?

Post-IPO period when insiders can't sell. Settle what Lock-Up Period covers first; the strategy follows from there.

What makes Lock-Up Period worth knowing?

Lock-Up Period shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.

Where does Lock-Up Period get used?

Teams put Lock-Up Period to work on a spend split, a metric, or a head-to-head call. See the Calm walk-through above.

What goes wrong with Lock-Up Period most often?

Using Lock-Up Period flat across every segment and showing it without context. Both make a guess look exact.

What does Lock-Up Period mean?: Post-IPO period when insiders can't sell. Settle what Lock-Up Period covers first; the strategy follows from there.
What makes Lock-Up Period worth knowing?: Lock-Up Period shows up in budget reviews and channel reporting. Use it loosely and teams pull apart; use it precisely and the numbers line up.
Where does Lock-Up Period get used?: Teams put Lock-Up Period to work on a spend split, a metric, or a head-to-head call. See the Calm walk-through above.