An omnichannel marketing platform, formerly Kenshoo, spanning search, social, and retail media that publishes quarterly digital advertising trend data.

What does Skai's data show?

Market-level trends in ad spend and pricing across search, social, and retail media, drawn from the budgets managed through its platform.

Was Skai called something else?

Yes — it was Kenshoo until rebranding to Skai in 2021.

Growth Marketing Glossary

Skai

proper noun

Kenshoo, renamed — the platform whose quarterly spend data reads the digital ad market's pulse.

Source mark — Skai

Type: omnichannel ad platform
Former name: Kenshoo
Spans: search, social, retail media
Primary site: skai.io

Forms & parts of speech

Skai · proper noun (a source)

A named publisher of marketing benchmark data.

"Skai's quarterly trends track CPC and spend shifts across search and social."

What it is

Skai, known as Kenshoo until its 2021 rebrand, is an omnichannel marketing technology platform covering paid search, paid social, and retail media. Because it manages large advertising budgets across these channels, its aggregated platform data offers a broad read on digital ad pricing and spend.

What it measures

It measures cross-channel advertising trends — spend growth, CPC and CPM movements, and shifts between search, social, and retail media — reported from the activity flowing through its platform.

Cadence and how to use it

Skai publishes digital-marketing trend reports on a roughly quarterly cadence. Use them to understand market-level direction — where costs and budgets are moving — rather than as account-level targets. RGM references Skai's quarterly trend data as a macro input in its benchmarks compendium.

Worked example. A team noticing rising paid-search costs checks Skai's latest quarterly trends and sees CPCs climbing market-wide, not just in its account.

That reframes the internal conversation from we are doing something wrong to the whole market got more expensive, and shifts the response toward efficiency and channel mix rather than panic over a single account.

Failure modes to watch. Reading Skai's platform-wide trends as if they described one account; comparing quarters without noting seasonality; and assuming its channel mix matches every advertiser's.

Usage trends

Search interest for this term over the last five years:

View interest-over-time on Google Trends →

Common questions

What is Skai?: An omnichannel marketing platform, formerly Kenshoo, spanning search, social, and retail media that publishes quarterly digital advertising trend data.
What does Skai's data show?: Market-level trends in ad spend and pricing across search, social, and retail media, drawn from the budgets managed through its platform.
Was Skai called something else?: Yes — it was Kenshoo until rebranding to Skai in 2021.

Related tools & calculators

toolRGM benchmarks compendium

Resources & people to follow

referenceSkai — quarterly digital marketing trends
referenceRGM benchmarks compendium — cross-channel ranges

Curated, non-competitor resources verified per term.

Sources

referenceSkai — primary site
referenceCited by the RGM benchmarks compendium
trendsGoogle Trends — "skai kenshoo"