A landing-page and conversion platform known for its Conversion Benchmark Report on landing-page conversion rates across industries.

What does Unbounce's report measure?

Landing-page conversion rates by industry, with analysis of factors like page length and copy, drawn from a large sample of pages built on its platform.

How should I use Unbounce's conversion benchmarks?

As context for whether a page performs normally for its vertical, and as testable hypotheses rather than fixed rules.

Growth Marketing Glossary

Unbounce

proper noun

The landing-page builder that turned millions of pages into a conversion-rate benchmark by industry.

Source mark — Unbounce

Type: landing-page / conversion platform
Known for: Conversion Benchmark Report
Measures: landing-page conversion by industry
Primary site: unbounce.com

Forms & parts of speech

Unbounce · proper noun (a source)

A named publisher of marketing benchmark data.

"Unbounce's Conversion Benchmark Report sets landing-page norms by industry."

What it is

Unbounce is a landing-page builder and conversion-optimisation platform. Because many businesses build and run landing pages on it, its aggregated data supports a well-known conversion benchmark study.

What it measures

Its benchmark contribution is conversion data — landing-page conversion rates by industry, with analysis of factors like page length, word count, and emotion in copy — drawn from a large sample of pages built on its platform.

Cadence and how to use it

Unbounce publishes its Conversion Benchmark Report periodically. Use its conversion-rate-by-industry figures to judge whether a landing page performs normally for its vertical, and its factor analysis as hypotheses to test, not rules.

RGM cites Unbounce's conversion benchmarks as a landing-page input in its compendium.

Worked example. A team whose lead-gen landing page converts at 3% checks Unbounce's benchmark and finds the median for its industry is higher. Rather than despair, the team treats the gap as a testing backlog — message match, form length, and proof — guided by Unbounce's factor analysis as hypotheses.

The benchmark located the opportunity; controlled tests will close it.

Failure modes to watch. Treating an industry conversion median as a target rather than context; applying factor findings as universal rules instead of test hypotheses; and comparing pages with very different traffic intent.

Usage trends

Search interest for this term over the last five years:

View interest-over-time on Google Trends →

Common questions

What is Unbounce?: A landing-page and conversion platform known for its Conversion Benchmark Report on landing-page conversion rates across industries.
What does Unbounce's report measure?: Landing-page conversion rates by industry, with analysis of factors like page length and copy, drawn from a large sample of pages built on its platform.
How should I use Unbounce's conversion benchmarks?: As context for whether a page performs normally for its vertical, and as testable hypotheses rather than fixed rules.

Related tools & calculators

toolRGM benchmarks compendium

Resources & people to follow

referenceUnbounce — Conversion Benchmark Report
referenceRGM benchmarks compendium — landing-page ranges

Curated, non-competitor resources verified per term.

Sources

referenceUnbounce — primary site
referenceCited by the RGM benchmarks compendium
trendsGoogle Trends — "unbounce"