Measurement & attribution
RGM° · Tools
ATT Impact Calculator
iOS opt-out gap.
Live calculator
ATT Impact Calculator
Type your numbers. The result updates instantly.
Untracked iOS %
—
Verdict:
How to use this calculator
- Enter your numbers above — the result recomputes live.
- Compare your value against the benchmark verdict shown below the result.
- Cross-check with our industry benchmarks.
- For deeper context, read the related articles and training modules.
Formula: iOSTraffic*(100-attOptInRate)/100