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Automotive benchmarks · 2026
OEM, dealer, aftermarket parts, EV. OEM brand spend is upper-funnel CTV/YouTube; dealer spend is local PPC + Facebook Marketplace.
Snapshot
OEM, dealer, aftermarket parts, EV. OEM brand spend is upper-funnel CTV/YouTube; dealer spend is local PPC + Facebook Marketplace.
Key benchmarks · 2026
Lead-to-showroom CVR
12–28%
Showroom-to-close
18–38%
Target CPA (lead)
$45–180
Avg attribution window
30–90 days
EV share of inquiries (2026)
~24%
Channel mix notes
EV shift is reshaping intent — research cycles longer, brand-consideration broader.
Primary channels for this industry
YouTubePlatform benchmarksMeta (Facebook & Instagram)Platform benchmarksGoogle SearchPlatform benchmarksConnected TV (CTV/OTT)Platform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.