Real Growth Matters

Home · Tools · Benchmarks

2026 Benchmarks Hub

RGM° · Tools

Paid media benchmarks · 2026

CPM, CTR, CVR, ROAS, CPA across 20+ ad platforms, 10 channels, and 20 industry verticals. Plus 7-year historical trends and structural-shift analysis. Operator-grade ranges, not vanity averages.

Start here

2026 Benchmarks ReportThe full cross-platform dataset, executive summary, and methodology. 2020–2026 TrendsSeven-year historical analysis: COVID, iOS 14.5, AI Overview, retail media. 108 calculatorsPlug benchmarks into RGM's full calculator toolkit.

Browse by platform

Per-platform deep dives with CPM, CTR, CVR ranges, historical trends 2020–2026, and operator playbooks.

Meta (Facebook & Instagram)~22% of US digital ad spend (2026)TikTok~7% of US digital ad spend (2026)Google Search~38% of US digital ad spend (2026, incl. PMax)LinkedIn Ads~3% of US digital ad spend (2026)YouTube~9% of US digital ad spend (2026)Amazon Sponsored Ads~13% of US digital ad spend (2026)PinterestPaid SocialSnapchatPaid SocialRedditPaid SocialX (Twitter)Paid SocialGoogle Performance MaxPaid SearchGoogle Display NetworkDisplayGoogle ShoppingPaid SearchMicrosoft Ads (Bing)Paid SearchConnected TV (CTV/OTT)VideoStreaming Audio & PodcastsAudioWalmart ConnectRetail MediaTarget RoundelRetail MediaInstacart AdsRetail MediaInfluencer & CreatorInfluencer

Browse by channel

Channel-level overviews — how to think about paid social vs paid search vs retail media vs video vs audio vs influencer.

Paid social~28% of US digital ad spend (2026)Paid search~40% of US digital ad spend (2026)Video advertising~17% of US digital ad spend (2026, video formats)Retail media~16% of US digital ad spend (2026)Programmatic display~10% of US digital ad spend (2026)Streaming audio & podcasts~2% of US digital ad spend (2026)Influencer & creator~5% of US digital ad spend (2026, incl. whitelisted spend)B2B advertisingSubset of paid-social + paid-search aboveEmail & SMS (owned)Owned channel — not counted in paid spendAffiliate & partnerships~2% of US digital ad spend (2026, affiliate)

Browse by industry

Twenty industry verticals — DTC, SaaS, FinTech, HealthTech, B2B services, local services, real estate, travel, automotive, entertainment, and more. Each with vertical-specific CVR, AOV, CAC, payback, and channel mix.

DTC Apparel & FashionIndustry benchmarksDTC Beauty & SkincareIndustry benchmarksDTC Food & BeverageIndustry benchmarksDTC Home & FurnitureIndustry benchmarksDTC Wellness & SupplementsIndustry benchmarksDTC Pet & VetIndustry benchmarksSaaS — Self-serve / PLGIndustry benchmarksSaaS — SMB sales-ledIndustry benchmarksSaaS — Mid-marketIndustry benchmarksSaaS — EnterpriseIndustry benchmarksFinTech / InsurTechIndustry benchmarksHealthTech / TelehealthIndustry benchmarksEdTech / Online LearningIndustry benchmarksMarketplace (2-sided)Industry benchmarksB2B Professional ServicesIndustry benchmarksLocal services (multi-location)Industry benchmarksReal Estate (residential & commercial)Industry benchmarksAutomotiveIndustry benchmarksTravel & HospitalityIndustry benchmarksEntertainment / MediaIndustry benchmarks

Methodology

RGM benchmarks blend three data sources: platform-published ranges (Meta, TikTok, LinkedIn, Google), agency-shared aggregate reports (Tinuiti, Common Thread, Wpromote, Group M, Stackline), and RGM operator-side data aggregation across our client engagements 2024–2026. Where ranges disagreed across sources, we used the tighter range observed in operator-side data — because that's the range you'll actually see in your account.

These ranges are directional sanity-checks, not targets. If you're well below the bottom of a range, something is structurally broken — creative, targeting, landing page, or measurement. If you're well above, you're either operating with exceptional creative or measuring something that hasn't yet faced volume.