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DTC Food & Beverage benchmarks · 2026
Subscription coffee, snacks, supplements-as-food, alt-protein, alt-alcohol. Repeat-purchase economics dominate unit math. Founding-flavor virality drives initial scale.
Snapshot
Subscription coffee, snacks, supplements-as-food, alt-protein, alt-alcohol. Repeat-purchase economics dominate unit math. Founding-flavor virality drives initial scale.
Key benchmarks · 2026
Avg blended CVR
2.2–3.8%
AOV
$40–65
Target CAC
$30–50
Healthy ROAS
2.5–4.0x
Payback period
60–150 days
Repeat rate (90 day)
32–55%
Subscription rate
28–45%
Gross margin
45–62%
Channel mix notes
Subscription-first business model — payback period is longer but LTV justifies. Founding flavor or hero SKU drives 60%+ of initial trials.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksTikTokPlatform benchmarksAmazon Sponsored AdsPlatform benchmarks
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