Home · Tools · Benchmarks · DTC Pet & Vet
Industry
DTC Pet & Vet benchmarks · 2026
Pet food, treats, supplements, vet-Rx, pet tech. High emotional engagement. Subscription dominant in food/treats; one-purchase dominant in hardware.
Snapshot
Pet food, treats, supplements, vet-Rx, pet tech. High emotional engagement. Subscription dominant in food/treats; one-purchase dominant in hardware.
Key benchmarks · 2026
Channel mix notes
Customer obsession is the channel — UGC drives outsized share of attributed conversion. Long sub-tenure compensates for moderate CAC.
Primary channels for this industry
How to read these benchmarks
Read DTC Pet & Vet against your own account, not as a target to copy. With avg blended cvr reaching 2.0–3.4%, blended healthy roas near 3.0–4.5x, a result inside the range usually means the constraint is elsewhere - offer, landing experience, or measurement - while a result well outside it points straight at targeting, creative, or bid strategy. Compare like with like - same funnel stage, same objective, same season - because a top-of-funnel number judged against a bottom-of-funnel benchmark will always mislead.
How to use this page. Find the funnel stage you are buying, read the range, and calculate the gap to your live numbers. Model the revenue impact of closing that gap with the break-even ROAS and CAC payback calculators, then pressure-test the plan against the full 2026 benchmarks compendium.
Sourcing. Ranges are RGM's 2026 synthesis of platform-reported figures and aggregated account data, expressed as medians and typical spreads rather than single points. They move with season, auction pressure, and creative quality, so re-check them each quarter.