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EdTech / Online Learning benchmarks · 2026
K–12 + higher-ed + skills + bootcamps + tutoring. Seasonal (back-to-school, January resolutions). Long deliberation cycles for high-AOV offerings.
Snapshot
K–12 + higher-ed + skills + bootcamps + tutoring. Seasonal (back-to-school, January resolutions). Long deliberation cycles for high-AOV offerings.
Key benchmarks · 2026
Avg blended CVR
1.5–3.5%
AOV (lower-tier)
$30–95
ACV (bootcamp)
$8,000–25,000
Target CAC (lower-tier)
$60–150
Target CAC (bootcamp)
$1,200–4,500
CAC payback
3–14 months
Course completion rate
8–32%
Channel mix notes
Education content marketing is the highest-LTV acquisition channel — but slowest. Paid amplifies what's already working.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksTikTokPlatform benchmarksGoogle SearchPlatform benchmarksYouTubePlatform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.