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EdTech / Online Learning benchmarks · 2026
K–12 + higher-ed + skills + bootcamps + tutoring. Seasonal (back-to-school, January resolutions). Long deliberation cycles for high-AOV offerings.
Snapshot
K–12 + higher-ed + skills + bootcamps + tutoring. Seasonal (back-to-school, January resolutions). Long deliberation cycles for high-AOV offerings.
Key benchmarks · 2026
Channel mix notes
Education content marketing is the highest-LTV acquisition channel — but slowest. Paid amplifies what's already working.
Primary channels for this industry
How to read these benchmarks
Use the EdTech / Online Learning ranges below to locate your account, then act on the gap. With avg blended cvr reaching 1.5–3.5%, a result inside the range usually means the constraint is elsewhere - offer, landing experience, or measurement - while a result well outside it points straight at targeting, creative, or bid strategy. Compare like with like - same funnel stage, same objective, same season - because a top-of-funnel number judged against a bottom-of-funnel benchmark will always mislead.
How to use this page. Find the funnel stage you are buying, read the range, and calculate the gap to your live numbers. Model the revenue impact of closing that gap with the break-even ROAS and CAC payback calculators, then pressure-test the plan against the full 2026 benchmarks compendium.
Sourcing. Ranges are RGM's 2026 synthesis of platform-reported figures and aggregated account data, expressed as medians and typical spreads rather than single points. They move with season, auction pressure, and creative quality, so re-check them each quarter.