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Entertainment / Media benchmarks · 2026
Streaming services, ticketing, gaming, publishing. Subscription-led monetization for most categories. Content-launch tentpoles drive acquisition spikes.
Snapshot
Streaming services, ticketing, gaming, publishing. Subscription-led monetization for most categories. Content-launch tentpoles drive acquisition spikes.
Key benchmarks · 2026
Avg signup CVR
2.5–6.0%
Free-to-paid CVR
12–28%
Target CAC
$22–95
Avg monthly churn (streaming)
3–7%
CAC payback
4–12 months
Channel mix notes
Tentpole content drops drive 40%+ of monthly acquisition. Off-platform paid amplifies tentpoles — not always-on.
Primary channels for this industry
Connected TV (CTV/OTT)Platform benchmarksYouTubePlatform benchmarksMeta (Facebook & Instagram)Platform benchmarksTikTokPlatform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.