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FinTech / InsurTech benchmarks · 2026
Banking, lending, investing, insurance, payments. Highly regulated. Compliance reviews gate every creative. Approval-to-funded conversion is the gating metric.
Snapshot
Banking, lending, investing, insurance, payments. Highly regulated. Compliance reviews gate every creative. Approval-to-funded conversion is the gating metric.
Key benchmarks · 2026
Avg blended CVR
0.8–2.0%
Approval-to-funded CVR
35–62%
Target CAC
$120–450
CAC payback
6–18 months
LTV multiplier (vs first-year revenue)
4–8x
Avg AOV/loan size
—
Gross margin
60–85%
Channel mix notes
Compliance is the rate-limiter — creative review cycles 2–3x longer than DTC. Trust signals (reviews, partnerships) outperform discounts on CVR.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksGoogle SearchPlatform benchmarksYouTubePlatform benchmarksConnected TV (CTV/OTT)Platform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.