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SaaS — Enterprise benchmarks · 2026
Enterprise SaaS ($120K+ ACV). 8–10 stakeholder buying committees. Sales-cycle 180–360 days. Marketing is brand + air-cover + pipeline acceleration.
Snapshot
Enterprise SaaS ($120K+ ACV). 8–10 stakeholder buying committees. Sales-cycle 180–360 days. Marketing is brand + air-cover + pipeline acceleration.
Key benchmarks · 2026
MQL→close CVR
0.3–0.8%
Avg ACV
$120,000–800,000
Target CAC
$25,000–150,000
CAC payback
12–30 months
NRR
115–135%
Annual churn
3–8%
Sales cycle
180–360 days
Channel mix notes
Brand investment is non-negotiable — entry-level enterprise buyers will only consider known-brand vendors. CTV brand campaigns now standard.
Primary channels for this industry
LinkedIn AdsPlatform benchmarksGoogle SearchPlatform benchmarksConnected TV (CTV/OTT)Platform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.