Home · Tools · Benchmarks · Travel & Hospitality
Industry
RGM° · Tools
Travel & Hospitality benchmarks · 2026
Airlines, hotels, OTAs, cruise, tour operators. Highly seasonal. Last-minute and planned-ahead segments require different funnels.
Snapshot
Airlines, hotels, OTAs, cruise, tour operators. Highly seasonal. Last-minute and planned-ahead segments require different funnels.
Key benchmarks · 2026
Avg CVR (look-to-book)
1.5–4.0%
AOV
$180–2,800
Target CAC
$25–145
Avg booking window
14–90 days
Repeat-booking rate (24 mo)
28–55%
Channel mix notes
Look-to-book windows have extended post-COVID; measurement must run 60–90 days. Loyalty program members convert 3–5x cold prospects.
Primary channels for this industry
Meta (Facebook & Instagram)Platform benchmarksGoogle SearchPlatform benchmarksGoogle Performance MaxPlatform benchmarksYouTubePlatform benchmarks
Build a media plan for this industry: Use the budget allocator, CAC payback calculator, and LTV:CAC calculator.