Streaming Audio & Podcasts benchmarks

Spotify, iHeart, podcast networks, satellite. High completion rates (95%+). Host-read ads outperform programmatic ~2.5x on lift.

Where Streaming Audio & Podcasts fits in your media plan

Spotify, iHeart, podcast networks, satellite. High completion rates (95%+). Host-read ads outperform programmatic ~2.5x on lift. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Audio channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.