Google Performance Max benchmarks

Single campaign type spanning Search, Shopping, Display, YouTube, Discover, Maps, Gmail. Now the default at Google. Best for omnichannel DTC with structured product feeds.

Where Google Performance Max fits in your media plan

Single campaign type spanning Search, Shopping, Display, YouTube, Discover, Maps, Gmail. Now the default at Google. Best for omnichannel DTC with structured product feeds. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Paid Search channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.