Google Shopping benchmarks

Product-feed-driven listings on Search and Shopping tabs. Now mostly subsumed into PMax. Standalone Shopping campaigns retained for granular bid control.

Where Google Shopping fits in your media plan

Product-feed-driven listings on Search and Shopping tabs. Now mostly subsumed into PMax. Standalone Shopping campaigns retained for granular bid control. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Paid Search channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.