Microsoft Ads (Bing) benchmarks

Bing + Edge + AOL + Yahoo search inventory. Demographics skew older, higher household income. Lower CPCs than Google with similar intent quality.

Where Microsoft Ads (Bing) fits in your media plan

Bing + Edge + AOL + Yahoo search inventory. Demographics skew older, higher household income. Lower CPCs than Google with similar intent quality. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Paid Search channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.