Pinterest benchmarks

Visual-discovery and intent-led platform. Strongest for home, fashion, beauty, food, and wedding categories. Save-to-purchase path can take weeks — measurement must extend the window.

Where Pinterest fits in your media plan

Visual-discovery and intent-led platform. Strongest for home, fashion, beauty, food, and wedding categories. Save-to-purchase path can take weeks — measurement must extend the window. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Paid Social channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.