Walmart Connect benchmarks

#2 retail media network. Sponsored Search, Sponsored Brands, Display, Walmart DSP. Strong for grocery, household, and middle-America DTC.

Where Walmart Connect fits in your media plan

#2 retail media network. Sponsored Search, Sponsored Brands, Display, Walmart DSP. Strong for grocery, household, and middle-America DTC. See the full 2026 benchmarks report for cross-platform CPM, CTR, CVR comparisons, and the Retail Media channel page for category-level operating playbook.

Calculator for this platform: Try the CPM calculator and the CPA calculator to model how this channel fits your unit economics.

Get full platform data

RGM tracks 20+ ad platforms across 6 channels. For the full benchmark dataset including historical trends 2020–2026, see the 2026 Benchmarks Report.