Unit economics
RGM° · Tools
CAC Calculator
Calculate your Customer Acquisition Cost.
Live calculator
CAC Calculator
Type your numbers. The result updates instantly.
Include media, salaries, agency fees, tooling
In the same period as spend
CAC
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Verdict:
How to use this calculator
- Enter your numbers above — the result recomputes live.
- Compare your value against the benchmark verdict shown below the result.
- Cross-check with our industry benchmarks.
- For deeper context, read the related articles and training modules.
Formula: spend/customers