Unit economics
RGM° · Tools
DTC Payback Calculator
DTC-specific including shipping and returns.
Live calculator
DTC Payback Calculator
Type your numbers. The result updates instantly.
Payback
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Verdict:
How to use this calculator
- Enter your numbers above — the result recomputes live.
- Compare your value against the benchmark verdict shown below the result.
- Cross-check with our industry benchmarks.
- For deeper context, read the related articles and training modules.
Formula: cac/((aov*(grossMargin/100))-shipping)