Lifecycle & retention
RGM° · Tools
Email Unsubscribe Rate
High unsubs flag content/cadence issues.
Live calculator
Email Unsubscribe Rate
Type your numbers. The result updates instantly.
Unsub Rate
—
Verdict:
How to use this calculator
- Enter your numbers above — the result recomputes live.
- Compare your value against the benchmark verdict shown below the result.
- Cross-check with our industry benchmarks.
- For deeper context, read the related articles and training modules.
Formula: (unsubs/delivered)*100
New Tool
Test your email before you send it
Subject line, preview text, body. Spam-trigger detection, CAN-SPAM/GDPR/CASL compliance, AI-generated alternatives, industry benchmarks. Free.