Customer Advocacy Marketing
Referral programs, review generation, testimonial production, case study development, and turning customers into a growth channel.
The 6 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-314 certification.
Advocacy marketing fundamentals
Advocacy marketing fundamentals sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the …
Referral program design
Referral program design sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the failure …
Review and rating generation
Review and rating generation sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the fai…
Case study and testimonial production
Case study and testimonial production sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, an…
Advocate community design
Advocate community design sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the failur…
Measuring advocacy ROI
Measuring advocacy ROI sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the failure m…