Final Exam — GA4 Mastery

GA4 Mastery — Final Exam

Fifteen hard questions built on the CASE method — Context, Analysis, Strategy, Execution — drawn from every module and deliberately cross-wired: a setup that reports a broken event with confidence, an aggregate that hides the real story, an audience that wastes spend, an attribution model mistaken for proof of cause, a warehouse query that scans terabytes. You don’t have to take the modules first. Pass at 90% and you’ll earn the exam passcode that certifies the series.

Dare mode. This exam is intentionally harder than any single module test. It rewards judgment over recall — most questions describe a real GA4 situation with several things going on at once, and the passing skill is telling what is measured from what is designed, and what is credited from what is caused.