GTM & Server-Side Tracking
Tag Manager architecture, server containers, Conversion API, enhanced conversions, and consent-mode v2.
The 5 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 5, take the final exam, and earn your RGM-404 certification.
GTM fundamentals and web container
GTM fundamentals and web container sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, and th…
Server-side container architecture
Server-side container architecture sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, and th…
Conversion API implementation
Conversion API implementation sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, and the fai…
Enhanced conversions and consent
Enhanced conversions and consent sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, and the …
Consent Mode v2 and privacy compliance
Consent Mode v2 and privacy compliance sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, an…