Healthcare Marketing

HIPAA compliance, regulated advertising, provider vs payer marketing, patient acquisition, health-system positioning, and clinical brand building.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-606 certification.

Module 1 of 6

Healthcare marketing landscape

Healthcare marketing landscape sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure …

10 questions 1 scenario 90% to pass

Module 2 of 6

HIPAA and regulatory compliance

HIPAA and regulatory compliance sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure…

10 questions 1 scenario 90% to pass

Module 3 of 6

Provider-focused marketing

Provider-focused marketing sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure mode…

10 questions 1 scenario 90% to pass

Module 4 of 6

Patient acquisition

Patient acquisition sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure modes to av…

10 questions 1 scenario 90% to pass

Module 5 of 6

Health system positioning

Health system positioning sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure modes…

10 questions 1 scenario 90% to pass

Module 6 of 6

Telehealth and digital health

Telehealth and digital health sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure m…

10 questions 1 scenario 90% to pass