Higher Education Marketing

Enrollment marketing, brand strategy for institutions, alumni engagement, student lifecycle, and digital-first admissions.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 5 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 5, take the final exam, and earn your RGM-608 certification.

Module 1 of 5

Higher-ed marketing landscape

Higher-ed marketing landscape sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the fai…

10 questions 1 scenario 90% to pass

Module 2 of 5

Enrollment funnel management

Enrollment funnel management sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the fail…

10 questions 1 scenario 90% to pass

Module 3 of 5

Brand strategy for institutions

Brand strategy for institutions sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the f…

10 questions 1 scenario 90% to pass

Module 4 of 5

Alumni engagement and giving

Alumni engagement and giving sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the fail…

10 questions 1 scenario 90% to pass

Module 5 of 5

Student lifecycle marketing

Student lifecycle marketing sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the failu…

10 questions 1 scenario 90% to pass