Influencer Marketing

Creator sourcing, contract structures, content rights, whitelisting, FTC compliance, and incrementality measurement.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-306 certification.

Module 1 of 6

Influencer strategy fundamentals

Influencer strategy fundamentals sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failur…

10 questions 1 scenario 90% to pass

Module 2 of 6

Creator sourcing and evaluation

Creator sourcing and evaluation sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failure…

10 questions 1 scenario 90% to pass

Module 3 of 6

Contracts, rights, and whitelisting

Contracts, rights, and whitelisting sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the fai…

10 questions 1 scenario 90% to pass

Module 4 of 6

Campaign management at scale

Campaign management at scale sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failure mo…

10 questions 1 scenario 90% to pass

Module 5 of 6

FTC compliance and disclosure

FTC compliance and disclosure sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failure m…

10 questions 1 scenario 90% to pass

Module 6 of 6

Measurement and incrementality

Measurement and incrementality sits at the operational heart of influencer marketing. This module covers the principles, the operating cadence, and the failure …

10 questions 1 scenario 90% to pass